Sarah Mouton
Developer Marketing at Hubspot
"Great book to give some insights into the world of developer marketing. I wish I had it when I started."
What's inside?
Developer Marketing Strategies
Insightful tips on different strategies for effectively marketing to developers.
Community Building
Leveraging the power of community to interact with developers.
Partnerships and Influencer Marketing
Connecting with the right people to forge stronger developer engagement.
What Readers Are Saying
Richard Hurring
Founder & CEO at Catchy
"I like that you are using 'real' examples of companies and individuals to get your points across. I also like that you haven't fallen into the classic 'Developers hate marketing' trap."
Candor Dennis
Developer Community Manager
"I recommend this read for anyone looking to build a community around a developer tool. It has firm insights into specific parts of Developer Marketing."
Sophia Iroegbu
Developer Advocate
"This is one of the best and well written books about developer marketing and relations that I've read. It's a must read for one getting started in these fields and it's beginner friendly as well. A solid 10/10."
Divine Orji
Software Engineer at Innovation Growth Hub
"The practical insights in this book have significantly enhanced my understanding of the dynamics between development and marketing. I highly recommend!"
About the author
Trust Onyekwere is a Developer Relations Expert with over six years of experience in building developer communities, driving product adoption, and leading technical outreach programs.
He is a founding and advisory board member of the Developer Marketing Alliance. Trust has collaborated with renowned brands such as Andela, Google Developer Groups, Bunzz, Udacity, RAD5 Tech Hub, and many others to design and implement impactful programs for developers.
As a former developer, Trust brings a unique perspective that allows him to understand the needs and challenges of reaching and engaging developers.